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Why Parallel Design Works

When you create one design, the review meeting will be focused on that single idea.  If it is approved, you’re almost done.  If it isn’t approved, you’re back to the drawing board grappling with feedback and improving your idea.  Then, you’re at the second review meeting to talk about your idea.  If it’s approved, you’re almost done.  If it isn’t approved…

This is the way most design gets done in the workplace.  Unfortunately, it’s not the smartest way to work.  What works better?  Make each design iteration count by creating multiple design options.  Make the most of review meetings by getting feedback on multiple ideas simultaneously.  This will help you learn about the shape of the problem quicker and more thoroughly than doing design linearly.

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